Coca Cola! Coco Rocha! Coco Cola?

I haven’t been able to post the last couple of days because I’ve been rather ill. Possibly a bacterial infection. I felt pains like I have never experienced in my entire life. At the moment I’m taking a cocktail of medication that seems to be working, but I’m still feeling very woozy (caused by dehydration from eating nothing the last 3 days and drinking practically zero). So I’m just going to post some pictures, without writing too much about them because just looking at the computer screen I’m beginning to feel rather faint again. But from the moment I’m feeling a 100% again I’ll definitely compensate by posting a lot more, because I certainly have a lot of fashion material and inspiration that I would like to share. But for now, these are the photos taken by Karl Lagerfeld featuring Coco Rocha, Heidi Mount and Jeneil Williams for his specially designed Diet Coke bottles. Strangely there is no Baptiste showing but probably he doesn’t fit the “Love-it-light-girls” theme, or maybe they’re just keeping him as a “we’ll keep the best for last promo”…

If you want to see some behind the scene photo's:

http://www.designscene.net/2011/04/coco-rocha-jeneil-williams-heidi-mount-karl-lagerfeld%e2%80%99s-diet-coke.html

All pictures via http://www.designscene.net/

The Karl Lagerfeld diet...coke!

For the second time Coca Cola and Karl Lagerfeld have collaborated in creating an exclusive limited edition range of diet coke bottles. The three specially designed bottles will hit Belgium in may 2011. Coca cola contacted the Kaiser again, probably because of the close bond Lagerfeld has with the brand. He supposedly lost 90 pounds in 2001 because of a diet consisting of steamed vegetables and diet coke. The designs are based on the in 2010 introduced new diet coke advertising campaign, featuring the 'love-it-light-girls', Eleanor, Bernadette & Irene. (I actually never heard about these love it light marionettes before). Polka-dots represent Bernadette's romantic side, stripes Eleanor's taste for fashion and stars Irene's rock image. Understandably Lagerfeld's trademark makes a comeback as well, he's own silhouette on every bottle. Inno, Kreatos and Kinepolis (Ladies at the movies) will distribute the collectors items. Last year the advertising campaign featured Coco Rocha and Baptiste Giabiconi. This year Coco Rocha, Heidi Mount and Jeneil Williams will be modelling. Pictures will be taken by Karl Lagerfeld himself.  

The first love it light ad:

The new bottles:

Last Year's bottle and campaign:

More information on the puppets:  http://www.coca-cola.co.uk/press-centre/2010/march/diet-coke-celebrates-thelighter-side-of-life-with-sassy-new-advertising-creative.html

2011 picture via http://www.destandaard.be/, 2010 picture random via google pictures.