Tuesday, January 19, 2010

The News....Part II

A few days ago I wrote a post entitled The News...Part I. Today is the follow up: "The News...Part II", rather appropriately entitled, don't you think? Anyway, now for the rest of the story, as they say. News of my departure from Pet Co spread quickly within the pet industry. My phone rang all weekend long with calls from a variety of well-wishers, and some folks just curious about the rumor of me leaving. I can honestly say that over the past 25 years of my retail career, I've enjoyed working in the pet industry the most. Although, I really do miss the confectionery (chocolate) industry a great deal, but let's face it, having a dog or cat in your life is far more fulfilling than a box of chocolates. As I mentioned in Part I, the nifty part of this transition is that although I am changing employers, I will remain part of the pet industry- in particular the pet specialty industry. Pet specialty stores are the best place to buy food and stuff for your pet, so remember that the next time you need something for your kitty cat or dog. Don't be fooled by those slick brands in the grocery store or giant mart store, they don't carry foods that offer the best nutrition. Speaking of nutrition, perhaps its time I share the news of where I am headed. I am excited to share that I will be working for Dick Van Patten's Natural Balance Pet Foods. Now if you followed my posts about the Rose Parade, you may recall that Natural Balance is the company who had the cool float with the snowboarding bulldogs. Don't worry, I won't turn my personal blog into a advertisement for Natural Balance. But I won't be shy about it either. Honestly there are a lot of really great quality natural pet foods, if you ever want my personal opinion for your pet's diet send me an e-mail. I know just about every brand there is, and I'll give you my objective opinion. I'm excited about going to work for Natural Balance. I'm excited to carry on the mission of promoting the highest quality natural foods for dogs and cats. You may have noticed that I am passionate about the topic of feeding pets the best food possible. I sincerely believe that being passionate about what you do makes all the difference. That is my big lesson learned over the past 25 years of my career. Whatever you do- be sure you LOVE IT. It has made all the difference for me. Demonstrate your passion everyday and smile. It's amazing how your energy, passion and positive attitude will affect and influence others. But here is the real secret: it can change the course of events in your own life. You may recall from The News...Part I that I mentioned reading The Mental Equivalent by Emmet Fox. I learned that when you think positive thoughts and exude positive energy, it will bring good luck and good karma. I hope you can apply these little tips to your life.
-Rick Rockhill

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