Sunday, April 10, 2011

The business of being Anna!


Anna is wearing Prada.

The WSJ magazine (Wall Street Journal magazine) takes on Anna Wintour in its April Issue themed “The business of being Anna”. The magazine gives a better insight into Anna’s accomplishments and how she demandingly keeps ruling the fashion industry. WSJ editor Deborah Needleman told Forbes: "She's a really powerful figure in America ... someone whose power extends beyond what she does". It’s a story about how Wintour instinctively reaches out to get acquainted with the right (it-) people, in order to serve the magazine and business. On how her social network spans all over the US and crosses over the oceans. It tells you how she’s more than an extremely powerful fashion editor. The way she get’s involved in movie, art and music and how she’s able to support and promote the people working in non-fashion businesses. It’s about how she created fashion’s night out and how she has made it an international profiting late-night shopping party. It covers her involvement in the Met Costume Institute Gala in making it a star spangled night bigger than the Oscars, raising 75 million dollars (!) and bringing in the worlds of politics, literature, painting and music since she started hosting it. The magazine talks about her involvement and influence on fashion-weeks and its schedules, her impact on promoting designers and getting them big positions in world-known fashion houses and putting celebrities on the cover of the magazine. The article explores her impact on the globalization of fashion and how she feels concerning the digitalisation of the fashion-business. The issue handles former buzz on Roitfeld (Ex-Vogue Paris) taking over from Wintour at American Vogue and people critiquing the Wintour way of Vogue. We read about her interest in tennis, her sense of humour, and gossip on her supposedly leaving Vogue for a government job. One can only conclude that Anna Wintour is much more than just an editor in chief at a famous magazine. Obviously we all know her and we have all read about her a 100th times, but the magazine gives prove of her achievements and her influence which are beyond what many a person had ever dared to imagine. She truly is a phenomenal business woman and there’s certainly skill involved in the business of being Anna.

This is not story about fashion, but a story about a woman, leaving school at 16 who made it to the highest top. So if you are showing initiative and have a feel for business, you should definitely read this article:

http://online.wsj.com/article/SB10001424052748704893604576200722939264658.html

A link to a very recent (1 April 2011) 25 minute video clip I found covering the life of Anna: 
http://www.bloomberg.com/video/68252862/

Some more pictures that came with the article.


Anna in a suite in The Ritz Paris. (She normally sleeps in the Coco Chanel suite)



Some of Anna's friends in the "fully connected network".


Anna at the 2008 Met Costume Institute Gala with Karl Lagerfeld and Daphne Guinness.


Anna at the WSJ photoshoot with Mario Testino.

Pictures via http://europe.wsj.com/home-page

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