Magnum Karl!

I know I haven't exactly updated much the last couple of days, but there's a reason. I'm soo extremely busy with all my work for University and frankly there's not much going on in fashion-wonderland either. The combination of these two makes it less attractive to post things. Nonetheless I will talk about ice cream today. In Europe we have this well known popsicle-like ice cream covered in chocolate called Magnum (by Ola) that comes in many flavours (not that I would really know because I don't like ice cream), but apparently it is not available in the USA (obviously these sort of ice creams are also available in the United States, but they are distributed by other brands like Häagen Dazs)
Nevertheless Magnum's are about to be introduced in a very attractive and stylish manner. This ice cream icon will be accompanied by a set of 3 short movies directed by Karl Lagerfeld, featuring Rachel Bilson and Baptiste Giabiconi (that is why he's not featured in the Coca Cola ad's?!). Karl Lagerfeld and Rachel Bilson (in fact Anna Wintour as well) came to promote their collaboration at the Tribeca Film Festival. The latest creations of his inventive genius mind premiered at the Festival. I'm gonna give you all a behind the scenes clip (with Karl explaining the concept) and the first aired Magnum commercial. Up to you to judge if it's ever so enjoyable and delicious...

The first commercial:



 Behind the scenes:

Some Tribeca Pictures:



Pictures via http://www.redcarpet-fashionawards.com/ and http://www.zimbio.com/pictures

PS: Angelina Jolie is rumoured to be the knew face of Louis Vuitton. Pretty pictures guaranteed.